The Journal of Grey System ›› 2020, Vol. 32 ›› Issue (3): 1-10.

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  • 出版日期:2020-09-16 发布日期:2020-09-16

Fresh-keeping Strategy of Agricultural Products Supply Chain Considering Grey Game

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  • Online:2020-09-16 Published:2020-09-16

Abstract:

This paper uses grey number to identify the freshness degree of agricultural products. A contract to share profits between the farmer and the retailer is established based on their fresh-keeping efforts and we build their profits model respectively. We use game theory based on grey matrix to analyze their fresh-keeping strategy and get conclusions through numeric example: the retailer tends to take measures to keep products fresh whatever the farmer’s decision while the farmer’s fresh-keeping strategy is influenced by the proportion of profits-sharing. In given conditions, when we set the proportion a specific set, we can find a Nash equation. The result shows that in the end both the farmer and the retailer will keep products fresh.

Key words: Supply Chain, Grey Matrix, Fresh-keeping Efforts 

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